BUILT INSIDE A WORKING DECORATION SHOP

Your whole shop.
Finally in flo.

MerchFlo connects your branded storefront, live pricing, customers, artwork, production schedule and marketing—so every order moves forward without another spreadsheet or disconnected app.

No card needed to explore · Guided setup included

Today at your shop
Live overview

FRIDAY, SEPTEMBER 18

Good afternoon, team.

Updated just now

Open orders

24

+6 this week

Ready to produce

8

3 due today

Pipeline

$38.4k

12 open quotes

Production flo

Today
Art & proof6 jobs
Approved5 jobs
In production7 jobs
Quality check3 jobs

Next up

L

Lakeside Academy

Screen print · 96 pcs

A

Atlas Plumbing

Embroidery · 24 pcs

R

River Run Club

DTF · 48 pcs

One shared database
Your brand, not ours
Your payments
Every team in sync

A DESIGNER BUILT TO CONVERT

Make custom hats feel easy to buy.

Customers move from hat and color to decoration, logo placement, quantities and review without getting lost. Every choice stays connected to what your shop can actually produce and price.

Richardson 112 Trucker

Front preview
01

Pick the hat

Style + color

02

Build the front

Patch or embroidery

03

Set quantities

Live price breaks

STEP 2 OF 3

Build the front

Live price

Leatherette patch

Front · one engraved color

Logo uploaded

Move and scale inside the patch

PATCH SHAPE

Rectangle
Hex
Oval
Die cut

At 48 pieces

Hat + finished decoration

$19.84 ea

Build your shop’s designer

Production-aware

Only show combinations your shop can fulfill.

Pricing-aware

Quantity, decoration and placement update together.

Customer-proof

A guided path replaces confusing open-ended tools.

ONE CONNECTED PLATFORM

From first click to finished job—and the reorder after that.

Most shop software solves one piece and leaves your team stitching the rest together. MerchFlo keeps product, customer and production data connected from the start.

Sell

A storefront built for decorated products

Launch under your own brand and domain with live quantity pricing, decoration choices and a designer customers can actually finish.

  • Your brand and domain
  • Live, decoration-aware pricing
  • Company stores and rewards
Produce

Every sold job becomes a production plan

Orders automatically create the art, proof, approval, production, quality-control and ready tasks your team needs.

  • Automatic task scheduling
  • Claimable production slots
  • Proof and approval tracking
Grow

Know the customer behind every order

Keep leads, quotes, artwork, conversations, order history and next steps together—without paying for another CRM.

  • Flexible deal pipelines
  • Customer art library
  • Lifetime rep attribution
Return

Turn completed jobs into the next order

Build audiences from your own customer history, plan campaigns and bring past buyers back at the right moment.

  • Ready-to-use audiences
  • Brandable email templates
  • Shared marketing calendar

PRICING THAT KNOWS THE WORK

Quote the decorated product—not just the blank.

Build pricing around quantity, garment, decoration method, colors and locations. The same logic powers your storefront and the quotes your team creates.

Screen printing by color and location
Embroidery and DTF pricing
Laser-engraved patch rules
Margin-aware product pricing

Live quote

Crewneck fundraiser

Margin on target
48 × premium crewnecks$864.00
Front · 2 color screen print$192.00
Back · 1 color screen print$120.00
Setup$45.00
Customer total$1,221

START WITHOUT THE SPRAWL

A clear path from signup to your first live order.

01

Create your shop

Choose a plan, name your shop and get a guided setup checklist. No card is needed to explore.

02

Make it yours

Add your branding, domain, products, pricing, shipping rules, payment account and team.

03

Sell and run the work

Take orders online or create them with a customer. MerchFlo keeps sales and production moving together.

PRO PLAN

An assistant that understands your shop.

Ask what needs attention, draft the follow-up, find a stalled quote or turn customer history into the next campaign—using only your shop’s own data.

Three quotes have had no customer touch in over 14 days. The largest is Atlas Plumbing at $4,280. Want me to draft follow-ups for all three?
Draft all threeShow me AtlasNot now

SIMPLE PRICING

One platform. No plug-in pile.

Start free for 14 days. Cancel any time. Your customers pay your shop directly.

COMMON QUESTIONS

Know before you flo.

Is MerchFlo only a storefront?

No. The storefront is connected to the operating system your team uses for customers, quotes, proofs, production, marketing, rewards, commissions and reporting.

Can I use my own brand and domain?

Yes. Your customers see your shop name, visual identity and domain. MerchFlo stays behind the scenes as the system running it.

Where do my customer payments go?

Your shop connects its own payment account, so customer payments go directly to your business rather than passing through another decorator.

What is included in the 14-day trial?

You can create your shop, explore the operating system and work through the guided setup. You do not need a card to look around.

YOUR NEXT ORDER CAN RUN DIFFERENTLY

Stop juggling tools.
Start running the flo.

Start free for 14 days

No card needed to explore